YouTube Influencer Marketing: How To Create Your First Campaign (With Grapevine.Me)

We’ve written about YouTube’s new social media site and what does that mean in general, but there’s no reason not to stick to YouTube for another topic: influencer marketing. In short, if you need to boost your sales and brand recognition, you can turn to “influencers” who will be able to promote your product or service to their respective audiences.

There’s a lot to talk about here, but if you’re in need of a rock solid influencer marketing campaign, you need to look no further than Grapevine.ME. A service that specializes in exactly this kind of marketing, and connects you to the most desirable influencers can give your campaigns a nudge in the right direction.

First and foremost, you need to know why is influencing important, and that’s why we’ll start off with some pretty great statistics.

Marketers received $6,85 in earned media value for every $1 spent on influencer marketing in 2015. alone. The ROI of some influencer marketing campaigns has even reached some pretty astronomical heights, with ROI of blog posts sometimes being around eleven times larger than the ROI of banner ads.

That’s a lot of good news, but what is actually influencer marketing, and how can you get some of that massive profit for yourself and your brand?

As the name suggests, influencer marketing is the process of using the influence that someone has over his or her audience to promote your brand, in a subtle way, to that specific group of consumers. Influencers are often also called “ambassadors” of a certain brand, and they often work with a couple of brands to promote all of them to their audience.

There’s More To It Than Just Instagram

When you think influencer marketing campaign, you probably think Instagram and all those celebrities that are using the number of followers to promote certain brands like Nike, Adidas or H&M. There’s a whole other side to this, and one of the best campaigns that have shown us the power of this type of advertising is the Tales of Whisky Yule Log, starring Nick Offerman. The premise was simple:

Nick sitting by the fire and drinking whisky. Nothing more, nothing less.

The campaign was noted by a large number of news outlets, large companies, and the 45-minute video has found its way onto numerous screens ranging from electronic shops to barber shops. It really was a massive success. The campaign landed the team a Shorty Award and brought a large increase in popularity of single malt whisky with the help of a great influencer.

The brands themselves benefit from this type of marketing by having a more natural approach to the advertising of the products. Sure, it’s still advertising, but if done well it can surely be as amusing and good as any other content, both on and off the web. Brands also benefit from a number of other things such as:

• Brand awareness and expanding your reach
• Authenticity and credibility
• Lower costs
• Improving your SEO score
• Moving your brand out of the spotlight by putting the focus on people using it
• Sales leads, boosting sales or providing discounts
• Rebranding
• Event promoting

Influencer marketing is perhaps best described as a way to make a digital version of the “word of mouth” practice, by letting people see interesting content from someone they follow, and then share it and talk about it with their friends and family. It follows in the footsteps of native advertising by making content relevant and less intrusive than banner ads and popups.

How To Start With Influencer Marketing?

If you’re by now thinking about making your leap into the influencer marketing sphere, Grapevine.ME can make it easier. The service allows you to:

• Connect your brand with influencers
• Connect yourself as a creator with brands

This way you can do whichever suits you more and get all the possibilities you can. Grapevine is equally welcoming both to creators and brands, with both options available from their website just by making an account.

Grapevine statistics are pretty impressive, with more than 77,000 creators who have over 600 thousand YouTube subscribers and over 90 million Instagram followers. A great thing is that using Grapevine for your influencer marketing needs is as easy as 1,2,3.

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1. Create Your Campaign

By creating your ideal campaign you give the idea of what you offer and/or need, so that content creators, for example, can send you their unique pitches with offers to promote your brand.

2. Choose The Creators You Want To Work With

This is all about agreeing with the creators around the size of the campaign, price, and all of those small details that need to be polished before the real work starts

3. Track Your Results

You can track everything that has been done by the creators once you’ve approved their content, and you can also use deep analytics to get an insight on how successful it was afterwards!

Every creator has a unique profile where you can see what age groups they are the most popular with, and the number of subscribers as well as the data about their location. While the campaign is underway you can keep track of every post or video that will be published, so you can go ahead and have a look at the way creators are creating yourself.

On top of all this, you can get a detailed look at the state of the industry in the Grapevine Influencer Marketing Benchmarks study that’s free for download on their site, and that will certainly shine a light on the importance of this type of marketing for you and your brand.

Influencer marketing is the next big thing, and we suggest that you follow the footsteps of big brands and try it out yourself!

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