Trck.Me – A Lesson In Marketing Analytics
Analysis. Marketing. Two words that will make some people shiver. But deny it as much as you want, marketing and analysis are two very important parts of any business, and everybody is working. Well, except few of the workless heirs and heiresses, but if you are one of them, there are big chances that you aren’t reading this text. So today we’re going to take it up a notch and talk about Trck.me and analysis in marketing.
Track It!
Trck.me is a tracker that will help you in your analysis of your marketing plans. You can track users and where are they coming from or affiliates and where are they promoting. This will help you immensely in planing on where and how to advertise. Also, you can track banners, stats and e-mails so you know what links are clicked on. Track your ads and analyse them so you know where to advertise. Very often, there is a marketing part when people just don’t know which advertisements are and which aren’t performing. Money just gets blown in the wind!
So why aren’t people tracking their ads? One of the reasons is that they don’t know how and the other one is that it is very boring. This is solved with Trck.me and their sleek control panel. It does not matter if you are a beginner or seasoned marketer, there are monthly (9$ and 49$)and yearly packages (90$ and 490$) that are adjusted to your needs. If you are not sure that this is for you, there is always a free trial period, so don’t be afraid.
Know Your Customers
But there is the question, why is analytics meddling with marketing? Well, there are several answers. Firstly, you will get some fundamental information: how many and which customers, when and for how long are they visiting your website. Knowing your targeted demographic is always the key for any kind of future planning or long term strategy. Compare the numbers with previous time periods can show you if your website is growing or not.
All of that is just measuring traffic. If you figure out where your customers are coming from, you can adjust accordingly. Concentrate on those areas and you will instantly have more potential visitors. If you see that certain page from your website is attracting more traffic than other parts, analyze keywords and ref feral sources are used. It is up to you to continue in the similar direction, but that often shows what your customers need or want. We mentioned SEO on our blog many times, so have it in mind.
Wait, Web or Marketing Analytics?
But don’t confuse web and marketing analytics. Marketing goes beyond on-site numbers and it leans to other parts of your online and offline presence. It includes sharing your content by topics, how much signups you got from emails, mentions on social media and many more. If you ask yourself “How is my website doing?” and “How are my efforts returning?” you are on a good way to become a marketing expert. In the end you will know where to invest and how to prioritize your time and money.
There are several things that are usually overlooked. One of them is so called “set it and forget it”. Applicableto all parts of private or professional life, often we make a great setup for something and later forgot to take a look. Set up your analytics tool and come back to check it, often. It is not job solely for CMO. Don’t forget your competition, analyze their actions and do it constantly. As you are evolving your strategies, so does your competition. Never assume that some channels are working and that they always will, or vice versa, that some never will. In short, test, test, test.
In conclusion, you will need web and marketing analytics for successful marketing program. Trck.me will be of great help when it comes to marketing analytics. Simple, yet professional, it is excellent tool for any marketer. So take the matter in your hands and start analyzing!
