With ordering platforms such as Foodpanda?! that raised, you can see the growth of people that want to order their lunch, dinner or even breakfast online! I ordered some Sushi while writing this article, without the need to step away from my desk. While great restaurants should use these platforms as a way to reach their customers, the best of them need a solution that not only brings them one order but also lets them stay independent, collect more information on what their customers need – and make more money in the process without the need to pay transaction commissions. Meet Oddle.Me, the smart online ordering system that wants to fit your restaurant and has so far transacted over USD 2 million worth of orders! That’s a lot of money, a part of which doesn’t have to go to food ordering websites anymore!

Oddle.Me co-founder and restaurant owner Lim Ze Yan told TechinAsia that services such as Foodpanda take a large chunk of revenues from merchants, while working well just for short term gains and reaching new customers. When branding and customer retention comes it, Mr. Yan says that a new solution was needed.

The Oddle.Me system consists of an ordering mobile-ready website where your customers can order food, while your staff will be alerted and can follow orders inside Oddle.Me’s own iPad app. It was founded in 2013. and launched a year later. Lim Ze Yan also manages a grill and salad restaurant called The Lawn. After not being able to find a user-friendly platform to manage all their orders (as well as track trends), he teamed up with his partners Jeremy and Yongxiang to launch Oddle.Me .

With over 230 restaurant owners using Oddle.Me, it’s fast becoming a must have tool in its key markets of Singapore, Malaysia, Taiwan, Hong Kong and Vietnam.

Why Get Oddle.Me With So Many Platforms Out There…

…is because Foodpanda isn’t the only place where your food can be ordered, especially if you think about your best customers – the ones that love your food and prefer to get in touch with you directly. Does your staff need to pick up phone calls, emails or even answer Twitter and Facebook orders? Centralize it into one ordering system inside Oddle.Me!

If you have multiple restaurants, you can also centralize in another way, by having all the orders go through one system. Oddle.Me lets you set different menus for different outlets as well as, based on their location, charge customers depending on their delivery zone as well as lead time!

In The Back: Data, Not Just Your Kitchen

The real magic happens when you open up Oddle.Me’s data which contains everything about both your customers and what they’ve ordered; their habits and tastes! Because you own all the data, this makes Oddle.Me a compelling source of information that you can, as they say “slice and dice” in whatever way works for analyzing your bottom line!
Oddle.Me will show you your best sellers, so you know what people actually like, not just think you know based on what your staff remember people ordering. When you look at the data, you can easily export the sales report to Excel. Don’t have the time to go over everything? Just look at the last week in a handy sales summary that gives you actionable information that you can act fast on! As JK Don’s Germaine Tan says:

What’s great is that everything is now managed in a single platform, from orders to after-sales reporting and our customer database management!

You can test Oddle.Me by using a free trial from its service, but rest assured that this restaurant-focused startup is doing well enough as it has raised over $700,000 in seed investment from the Singapore-based VC fund East Ventures! Unlike Foodpanda may take a chunk out of every transaction, Oddle.Me charges a flat fee. While you might get a lot of orders from ordering platforms, having your own ordering website makes sense in the long run, especially when you look at the degree of control over branding and all the data that Oddle.Me gives you as a restaurant owner!