What are the pros and cons of rebranding?
1 min read,
Published Nov 16, 2017
Rebranding or shifting to another domain can be an exciting new opportunity for your company, but this process can be quite a pain in the neck if you don’t have a detailed plan. Here are some of the pros and cons of rebranding.
Pros:
- Improving your brand position;
- Increasing brand recognition;
- New hires and layoffs;
- Attracting new customers;
- Increasing engagement;
- Better visuals & desing;
- Setting up new goals;
- More percieved brand value;
- A huge learning process.
Cons:
- Possibility of loosing a number of loyal customers;
- Confused employees;
- Complicated domain migration process;
- Possibility of higher expenses;
- Uncertainty; Resources;
- Possibility of loosing brand awareness;
- Search ranking.
We at .ME support companies that have decided to rebrand, because sometimes it is the best thing you can do to “refresh” your brand and get things moving. For detailed rebranding guide, check out: “How to Make Rebranding Less of a Hustle with a Domain Migration Plan” and “The Art of Reinvention: Branding for Progress” blog posts.
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