Dominate Social Media with Hashtagify.me

While you can use other popular networks to promote your brand – sometimes even quite successfully, depending on your offer, intended audience or budget – for a number of businesses Twitter remains first choice.

Twitter allows you to easily track current trends in and around your industry; gives you access to a huge number of influencers in your field, as well as the means to easily search for the ones you need, and immediately, non-committally contact them. You can swiftly move through trending topics, pinching an audience share here, getting a quote by an evangelist there; and generally reach a lot of people quickly and relatively easily.

If you are one of the inquisitive, ever-productive people who don’t just smile at their fortune when they see ‘quick’ and ’easy’, but instead furrow their brow trying to figure out how to assemble huge amounts of quick’s and easy’s into a rolling, almost self-fueling promotional machinery, then you should definitely have a look at what Hashtagify.me has to offer. We had the pleasure of introducing this tool a while ago, but since its popularity is still growing we would like to support further development of this app and honor it with a full review on our website.

Free Webinar: The Art & Science of Hashtags | Hashtagified! https://t.co/9Md0456SHI #hashtagmarketing #socialmediatool

— @hashtagify (@hashtagify) June 21, 2016

#AboutUs

This service was launched in 2011 by CyBranding Ltd. and its main purpose is to help you find and analyze popular hashtags. It lets you see how the one you have your mind set on is performing and what other hashtags are often used along with it; allows you to browse the most popular Tweets using the specified term; assists you in identifying relevant influencers, and basically, provides you with an abundance of actionable insight into your area of interest.

[su_quote cite=”Jeff Haden, Writer, LinkedIn influencer, INC Editor” class=”left”]

Hashtagify.me is one of the most complete hashtag tools you will find…[/su_quote]

Since the launch, this specialized search engine has analyzed 5,200,541,196 tweets and collected data on 59,720,684 hashtags (at the moment of writing – the numbers are constantly rising). This is to say that you can not only get an extremely well-substantiated overview of the current situation; but that you can also inspect past performance of specified hashtags. The value of this kind of input has been recognized by numerous authorities in the field of digital marketing, which lead to Hastagify.me being talked and written about by publications such as Moz.com, Social Media Examiner and Internet Marketing Ninjas.

In order to honor the brevity and efficiency that Twitter prides itself on, we’ll explain how this service works by explaining why it works, i.e. why you should definitely incorporate it into your social network brand promotion strategy. The quickest and easiest way to do this might be to go through the individual features, explaining what is it that each of them actually does for you, but after some furrowing, with a strong desire to allow this article to perpetuate itself, a decision has been made to present them in the order in which you will be coming across them when starting a campaign from scratch.

#ChoosingAHashtag

Let’s assume that you only have a general idea of what you want to promote on Twitter, no clear definition of the target audience, or the exact hashtags to focus on. Let’s resume assuming that you only know the general type of campaign you are planning – brand promotion, joining trending discussions, or content promotion; and the benefit you are hoping to achieve – sales and conversions, increased website traffic, or simply raising brand awareness.

At this point, you should have at least a short and improvised list of hashtags that might make sense for this particular project. Searching for variants of those tags in Hashtagify.me’s base should help you get a much clearer picture of what your options are.

[su_box title=”Before you start, decide if you want something completely new or something that is already in use. There is not right answer – it all depends on the type of your campaing and your goals.” class=”trap small left”][/su_box]

Once the tool retrieves the data, you’ll see the hashtag you’ve specified surrounded with up to 30 (based on your subscription type) related tags. These tags are nested in circles, the size of which represents their popularity, while the thickness of the lines connecting these circles with the central one – the term you’ve entered – shows to which extent they are related, i.e. how often they appear together in tweets. If it’s the popularity of the specified hashtag that you are interested in, you can see it near the top of the results page – with the value ranging from 0 to 100.

At this point, you can choose between a basic and advanced mode. Clicking on a term in basic mode moves that tag to the central position, displaying its set of related tags, while doing the same in the advanced mode also provides related terms for the one you’ve selected, but without displacing the original query from the focus of the search.

This gives you the following insights:

• Provides you with better performing alternatives to your initial hashtag choice, or best supplemental tags to combine with the original one
• Gives you an idea regarding the context in which the tag you specified is viewed
• Tells you something about the audience that you can hope to reach

While this should help you hone in on a perfect hashtag, we recommend exposing the finalists to another round of challenges, in this case embodied in the Usage Patterns feature. This section gives you an overview of the past performance of the tag, days and times of the day when its usage peaks, spelling variants, and the most frequent languages of the tweets it shows up in. Once you’ve taken this input into account, you should be able to make the final decision.

[su_quote cite=”Jeff Bullas, Entrepreneur, Blogger, Marketer” class=”right”]
You can’t just pick hashtags on a whim, you need to make sure they are already popular.[/su_quote]

 #InfluencerInflux

Once you’ve chosen a hashtag, you might want to focus on finding influencers who will either directly aid you in your promotional efforts, or at least whose behavior you can analyze in order to learn more about the best practices in the niche. Hashtagify.me gives you a clear overview of the people you might want to keep a close eye on in the Top Influencers section, along with the quantified user influence they’ve exhibited for the selected tag.

Combined with the Wall feature, which lists the most prominent tweets containing the observed hashtag, this should help you immerse yourself in the mindset of both target audience and influencers, find methods or channels to get your tweets in front of the right eyes, and generally formulate and execute a seamless promotion strategy.

#LogOut

We hope we have done a decent job of explaining how you can use Hashtagify.me to expand your audience reach, grow your following, formulate new strategies, and keep in touch with the changes in the market you are a part of – but this is by no means the full extent of their offer.

Kind people behind this tool have also made sure to offer educational resources, helping you master both basic and advanced methods of doing this kind of promotion; provide us with an overview of currently trending hashtags; and are well on their way to becoming as relevant for Instagram hashtags research as they currently are when it comes to Twitter.

All of this, combined with the fact that some of the features are available without even signing up and that they are offering a free trial for all of their available plans should make it obvious why we heartily recommend you give this service a try. 🙂