Hey, why do you have 2 followers less than you had yesterday? WHO UNFOLLOWED YOU? With the thousands of people and brands following your every tweet, you can’t be sure who had the gall to unfollow you. And you don’t have to be sure, not with Who.Unfollowed.Me, a simple and straightforward service that will tell you exactly what its name says it will – who unfollowed your Twitter account?

Why Would Anyone Unfollow You?

I know. It’s hard to hear that someone thinks your tweets aren’t worth following, but it’s a fact of every tweeps’ life, including yours. There are a number of reasons why someone would click that big, shiny ‘Unfollow’ button, for example:

You’re a spammer! I’m not saying you have links to Nigerian royalty, but you definitely have been tweeting a bit too much for some people’s comfort. While you can be very excited that you have something interesting to tweet about, don’t think that just that lets you tweet a ‘Twitter storm’, when, in fact, you haven’t posted anything for months. It doesn’t work.

Another reason might be that you stopped tweeting about topics that people originally started following you for. If instead of interesting insight about diving you just post foodie photos of lasagna, you might have a problem with topic-follower alignment.

There are a number of others reasons, but you get the point: Your followers no longer find your tweets interesting due to valid reasons that are, in most cases, in your control. The question is: Should you do anything about it?

Unfollow Me No More

Using Who.Unfollowed.Me, you can start tracking your ‘unfollowers’ in a single click where the service will let you see a list of users who unfollowed you in the last 30 days. You can also upgrade to a ‘Pro plus’ package which gets you an unlimited history.

In either case, you should keep track of your unfollowers and keep an eye out for important users that you have some benefit from. If a client unfollowed you, it might be a sign they want to cut ties in other, more important areas. If a friend unfollows you, it might mean that they don’t agree with you in a particular area. Whatever the reason, Who.Unfollowed.Me gives you a notification so that you can react.

How To Follow Up With Unfollowers

Knowing who they are is just part of the problem. Thanks to Who.Unfollowed.Me it’s the easy part. The issue is what to do about your unfollowers now that you know who they are. We’ve already established that you have to decide who is important for you – what then?

I would recommend looking at what time someone unfollowed you and then finding if you were tweeting at that exact moment. You might just find a tweet that encouraged them to click ‘Unfollow’ on your profile. If you know them personally, you might quickly discover that you tweeted something offensive or something that just ticked them off.

If, however, you weren’t tweeting at the time when they unfollowed you and you still know want to know why, look for other signals, such as what they were tweeting about. If their interests changed or they just decided to filter down their timeline, it’s logical that they could have unfollowed you. If everything else fails, you can contact them and ask. Here’s how: Use another channel you know they use and tell them you wanted to DM them something and that you couldn’t since they weren’t following you – and ask subtly if you were tweeting a bit too much.

Adding a bit of humor to your question will cut through the awkwardness and give you either a straight answer or a follow back. Don’t mention it. Now follow .Me on Twitter and remember – if you unfollow us, we’ll know thanks to Who.Unfollowed.Me!