DeepLink.Me Introduces Twitter Card Support
Link this, link that, link, link, link. Without hyperlinking, the Internet would be just a bunch of train wagons on the rails without any real connection. Sure, it could function, but majority of actions and interactions comes through networking (pun intended). User experience would be a disaster. Now imagine that for apps. Wait, isn’t that the situation? Navigating through apps is awful, searching through them is ”meh” and discoveringapps is like driving a Yugo on a cold winter morning. However, this is no longer the cese thanks to Deeplink.me, an open initiative for embracing deep linking.
Deep Linking… Hyperlinking?
Although technical side of the matter is quite different, hyperlinking and deep linking are essentially the same for the final user. Hyperlinking links you to another website, while deep linking links you directly to content inside the app. So, you create and share a URL for a specific part of your app and it will work the same for any place you are coming from. If you don’t have that app installed it will redirect you to Google Play or App Store so you can download it.
If you already installed the app, you will be redirected to it and the specific content that is within the deep link. This is a great opportunity for developers who are struggling to get their users to come back, or for businesses that are dependent on their content distribution. Options for monetizing this particular new aspect of mobile apps are many, because Deeplink.me provides analytics of how your generated link performed in any aspects.
Twitter Cards And Retargeting
Re-inviting your customers can sometimes seem like spam and ”click here to download” almost seems like noise. This can be avoided with retargeting, where you can place your add to specific users, for any number of reasons. It can be based on location, time of usage, what apps the customers are using and how are they using them. Although this is relatively new feature and beta test group is small, marketers say that conversion is high.
The newest feature is support for Twitter Cards. If you are twitter user and you don’t know what that is, we’re sure that you’ve seen content under some tweets that included article summaries, videos, songs, pictures etc. Since Twitter recently added support for deep linking, Deeplink.me hopped on the train and added their support for Twitter Cards. From now on, developers won’t need to establish a web presence for their app (which is needed to host the metatags), instead they can simply use Deeplink.me.
In a new and exciting mobile world of deep linking, that has yet to come up with a proper linking standard, Deeplink.me is a fierce competitor. Constructive and lucrative for developers, simple and helpful for user, it is productive for both sides. So developers, what are you waiting for, deep link away!
