Lift Pivots And Gets A Name Change: Meet Coach.me!

Ever heard of Lift? The one with the “I”, not the “Y”, mind you. The latter takes you to places you can pinpoint on a map, but the former tasks itself with taking you to the place you need to be mentally, in order to achieve a goal you set for yourself.  The platform serves as a motivation system, something to keep track of your habits, but also as a personal coach right there in your pocket.

And speaking of coaches, it just rebranded itself into Coach.Me 🙂

Name change aside, Coach.me (pronounced Coach-dot-me) has some other surprises up its sleeve. The app formerly known as Lift allowed you to set a goal you want to reach and came out with daily tasks you need to accomplish in order to reach it, tracked your progress, and created a community of goal-achievers. That worked well for some challenges, Coach.me’s founderTony Stubblebine, noted for Venture Beat:

We helped a lot of people floss, but I don’t think we helped a lot of people do triathlons … the harder stuff.

With the Coach.me rebranding, he wants to make it more than a habit tracker – rather a place to get coaching, he notes in the official blog post:

The deeper reason is that we are a different company than we were when we started. We’ve kept our original mission, to help you become super human, but we’ve pivoted wildly from our initial product idea. The name, Coach.me, reflects that pivot.

The platform now offers one-on-one coaching through chat, starting with $15 per week.

What’s In A Name? A Whole Philosophy!

But the jump from Lift to Coach.Me is not even their first name change – the product was coded under the working title Lifepoints, then it went under Mibbles, and then settled on Lift for a while until it reached its (final?) form. The name changes reflect the changes in philosophy:

Those name changes track the product pivots. Our initial concept was to build an all powerful motivational robot that doled out points. That didn’t work very well. Launching a product and getting feedback reveals truths that you can’t see beforehand (or at least, I couldn’t see them).

Now that we’ve been public for awhile, it’s blatantly obvious that the power of the app comes from the community.

So, along with renaming ourselves to Coach.me, we’ve pivoted into a very broad definition of coaching. The name change is fast-following our prior product changes.

Coach.me is perfect name, seeing as every user is looking to be coached (Coach me!) and can become a coach themselves (Coach – that’s me!).

We like the pivot, and we certainly like the name!