The 3 Ways to Get Your Blog in the Christmas Spirit
While it might be “just” December 2nd, Christmas is truly around the corner, and you have to get ready… Why? Well, because it’s one of the biggest holidays in the world that, however, you might think about it, generates a lot of business opportunities for small businesses as well as big brands around the world.
If you have a blog and are serious about growing it, using an event such as Christmas is essential!
Why Is It Essential?
Sigh. With at least 2 billion people celebrating Christmas around the world, it’s hard not to see how customers (including yours) start thinking about buying stuff not only for themselves but also for their friends when Christmas comes around. A truly magical time – for someone that knows how to prepare for it.
Because here at .ME we love our users, including yourself, here’s the top 5 things you can do for your blog to put it into the Christmas spirit not just to make yourself and your visitors smile but also to give yourself the gift of more traffic, and maybe even more leads and business!
1. Santa, Not the Devil, Is in the Details
Yes, you can make your whole website red and replace every icon with a reindeer, but you don’t have to go that overboard to get your blog into the Christmas spirit. Instead of browsing clipart galleries for little Santas or browsing ThemeForest for Christmas WordPress themes, go to a platform such as Envato Studio or Codeable and try to make your current design or theme stand out with just a bit more detail.
Think of it as you would when decorating your flat. While some might love the thought of ugly Christmas sweaters in each and every corner of their home, it won’t make it look more beautiful nor in the Christmas spirit. A small Christmas tree there and some decorations in the corner are all that it takes to make your home just “Christmasy” enough. The same is true for your blog…
On the other hand, you can go all out and unashamedly set up the Festively theme that is just so seasonal that it turns Matt Mullenweg into Santa!
2. Christmas Content as a Gift to Your Audience
While we usually write about domains, blogging and improving your branding online, when the opportunity presents itself at a certain time of year, such as Christmas, we jump right on it and add a whole new batch of timely, yet still evergreen content to our editorial calendar. How can you write timely content that’s still valuable after several years have gone by? For one thing, remember that events such as Christmas and Halloween do happen each and every year so in most cases it’s a time of editing some dates and updating the article to reflect the times.
This very article is a good example. While I mentioned WordPress several times in the course of writing it and the popular content marketing system powers more than 25 percent of the world’s most popular websites, there might come a Christmas when Ghost, a WordPress alternative, outgrows it. When and if that day comes, editing this post to fit with the Christmas of 2026 will mean changing several details and links.
But How to Think Up a Topic for Christmas?
Coming up with an article or content idea that you can give to your readers as a special kind of Christmas surprise isn’t as hard as it might seem at first. It all depends on the type of company that you have or the service you provide. Start by thinking of ways your business can be a part of Christmas, making it an even more enjoyable holiday.
For us at .ME, that means helping you create a better online identity and improve your website, such as a blog. What we then bring to the (Christmas) table is our expertise in how to enhance a website, like we’re doing just now.
One Step Further in Content-Gifting
Don’t stop at just putting existing content in the context of Christmas. Those who celebrate Christmas are looking forward to receiving gifts, so expect them to have already a psychological trigger and react very positively when you, instead of a normal blog post, send them a free ebook as a truly special – and free – Christmas gift! And because we all have a bit more time during the holidays, we’ll have time to read anything you send our way!
3. Your Blog Is Santa This Christmas
While others might take a few days off to enjoy the holidays, you don’t have that kind of time on your hands – or in Santa’s case – gloves. Like Santa who works for the entirety of Christmas to bring children around the world gifts (such as great domain names ;)), you’ll need to work this Christmas as well.
Ok, you don’t need to work specifically on Christmas night. Thanks to WordPress scheduling and well as setting up your Twitter profile and Facebook page to share your posts automatically you can use these days before Christmas to create great a lot of content in advance. Advent calendar? More like advance calendar!
While elves are working away at the North pole to prepare all the gifts for all the children, you are working like a content elf and preparing gifts in the form of articles, e-books and other great pieces of content!
