Best Marketing Strategies to Accelerate Your New Business

Looking for ways to accelerate your new business and set yourself up for success? Sure you are! After all, stagnation is the enemy of growth. It is the state that businesses fear. And, they fear it for a reason.

 “Iron rusts from disuse; stagnant water loses its purity …; even so does inaction sap the vigor of the mind”. The words of Leonardo da Vinci remind us of the dangers of remaining still. Of getting comfortable to the point of becoming inactive.

Drawing on the wisdom of this Renaissance genius, recognizing the power of his thoughts and their adaptability to today’s world, here’s what I say.  It is lack of innovation that seals the faith of businesses. And it is a faith that you don’t want to suffer.

You can quote me on that.

Accelerate Your New Business By Keeping Marketing Innovative

Admittedly, you don’t have to be Leonardo da Vinci to accelerate your new business. Those would be some rather big shoes to fill.

His innovations changed the world. Yours simply have to change your business. Although, if you’re set on changing the world, don’t let anything stop you!

Anyway, the point is that you have to keep your marketing endeavors fresh and innovative.

Sure, some old-school tricks may still work. And, nobody is saying you have to give them up. But, you do have to combine them with new techniques. You have to keep up with the trends.

Most importantly, you have to keep your marketing strategies creative, original, imaginative, and ingenious.

So, let me share some of the best marketing strategies that will promote the growth of your new business.

Making Use of AR and VR to Accelerate Your New Business

Hosting online and offline events, interacting through social media, asking for feedback… Those are some tried and true methods of engaging with your audience.

Is that, however, all there is? Have we reached the limits of customer engagement?

Well, if there’s one thing tech development teaches us, then it’s this. We can never claim we’ve reached the limits of anything.

Incoming Augmented Reality (AR) and Virtual Reality (VR). Both concepts have been around for a while. But, they have recently found their place in marketing.

With AR, your audience can interact with your products in a new, exciting way.

For example, a shoe brand can allow visitors to try on their models virtually. A home furniture store can help them visualize what the items would look like in their own spaces. An automotive brand can offer the opportunity of customizing vehicles, or visualizing them in one’s own environment. You get the drill.

On the other hand, VR takes people to virtual environments, offering an immensely immersive experience.

In short, both AR and VR can enhance customer engagement, and drive sales, thus helping you accelerate your new business.

Leveraging the Power of AI

AI is here to stay. Instead of wondering how it will impact the future, how about you use it to impact the present? And, by “impact the present”, I mean improve your marketing game.

For starters, AI can analyze great amounts of data, providing you with valuable insights into customer preferences and behavior. Using those insights, you can create highly personalized marketing campaigns.

Then, you can also leverage the power of AI chatbots. Provide your visitors with 24/7 real-time support. Have chatbots answer their queries, process their orders and resolve their issues. With these AI helpers on your side, you will further increase customer satisfaction.

Accelerate Your New Business With Voice SEO

When people have a problem, they want a solution, and they want it fast. So, when they want to find some information online, they want it fast.

For that reason, voice search is becoming increasingly popular. And, that’s a great opportunity for you to stand out among your competitors. To be the solution people are looking for and to, thus, establish yourself as a reliable brand.

How do you do that? Through the power of voice SEO, of course!

A few things to keep in mind when optimizing your website for voice search.

First off, voice searches are usually more conversational and, therefore, longer than text searches. So, use natural language and long-tail keywords, aiming at matching the way people speak.

Next, most voice searches are in the form of questions. To increase your chances of appearing in the results, you have to provide clear and concise answers. Thus, create content that answers common questions about your products and services.

Finally, a high percentage of voice searches are location based. Meaning that optimizing for local SEO is a must. Use location specific keywords and, of course, add your business to local directories.

Up Your Content Game

As one of the most effective ways of attracting and retaining customers, content remains the king. But, to stand out and shine, you’ll need to up the content marketing game.

Blogging is no longer reserved for the few that love writing. Instead, it is a necessity for every business that wants to grow. It is your ticket to driving traffic to your website and establishing your brand as authority.

Apart from blog posts, you should also create video content. Tutorials, behind-the-scenes videos, product demos… Use these to connect with your audience. And, make the content engaging and captivating to increase its shareability.

To really take things a step further, incorporate interactive content into your strategy. For instance, you can add game-like content to your campaigns and thus make interactions more fun. Use quizzes and challenges to increase engagement. Encourage repeat visits and build brand loyalty through reward programs.

On top of all that, user-generated content is a sure way towards building authenticity and trust.

So, encourage customers to share their experiences with your brand through reviews, testimonials, and even social media posts. And, of course, highlight the positive reviews on your website and your social media channels.

Remember to run contests and campaigns that will inspire people to create and share content related to your brand. Motivate them to participate by offering prizes and discounts.

Spruce Up Social Media

No, I am not going to talk about the importance of being consistently active on your social media accounts. Nor am I going to share advice on creating captivating content and driving engagement. Surely, you know all of that already.

It is time, though, to spruce things up a bit. After all, it is innovation you are after. So, step up your game.

Use interactive features, such as stories, lives and polls. Create dynamic content and directly interact with your followers.

Also, create viral challenges to increase your reach and your visibility. Of course, make sure that the challenges align with your brand values.

To Sum Up

To accelerate your new business, you have to be innovative. Sure, there are some tried and true methods you can’t go wrong with. But, there is also the need for being imaginative and original.

So, leverage AR, VR, and AI to boost growth. Improve your content and your social media games. Don’t forget voice SEO.

Whatever you do, make it fresh. Make it creative. Make something up. Become the Leonardo da Vinci of your own business.