Apps Are the Future, and Socialtools.me Helps You Get There

Did you know there are over 1 billion users who are daily active on Facebook? Business owners and those looking to build their personal brands should take note as this is quite an impressive audience pool to tap into.

Facebook and other social networks have brought the world closer and transformed marketing practices as well. The communication between brands and (potential) consumers became more informal and got various new forms. In that context, incorporating the element of fun into marketing campaigns has proven to be a strangely effective way to generate conversions.

It’s true: gamification is one of the great marketing techniques that can create a stronger emotional bond and lead towards lasting relationships with customers and clients. But how are companies with limited resources supposed to both grow and follow these new trends?

You can now create different types of engaging apps for Facebook, without hiring a costly designer or a developer. Expensive advertising is a thing of a past: with Socialtools.me, you can create promotional content, expand your fan base, and bring in more sales.

How Socialtools.me Works

Socialtools.me is aimed at businesses and agencies that wish to make the most of their fan pages, but do not have the needed technical knowledge or a lot of time and money to invest into developing apps and campaigns. Over 80.000 globally recognized brands (e.g. Samsung, Sony, Microsoft, Nivea) already use Socialtools.me, and it’s not hard to understand why.

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There are three groups of apps you can try out: contest apps, content apps, and sales apps. A total of 21 different apps are at your disposal and each of them is easily personalized. You don’t need to include a designer or write a single line of code: the interface is extremely user-friendly and simple to operate in.

Let’s focus on what each type of app can do for you.

Contest apps that are in offer are great for creating giveaways and gathering user-generated content, making the relationship between your brand and page followers stronger. Content applications enable the integration of content from other social media such as your Twitter profile, YouTube or Instagram page. Sales applications allow you to build a gallery of your products or share special deals and discount coupons directly on Facebook. Taking in mind consumer behavior and the huge amounts of time we tend to spend on social media, exposing your target audience directly to your product offer means gently pushing them to the purchase phase within the sales funnel.

Creating apps with Socialtools.me comes down to a very simple three-step process:

• Choose any app you like
• Customize it in order to create a campaign you want
• Easily add it to your fan page and keep track of the results

Another great thing about Socialtools.me is the fact that it is fully mobile-responsive. Even Google itself announced the mobile-first index update, given the fact an increasing number of users prefer to surf the web via mobile device opposed to desktop. Businesses need to focus on mobile-friendly pages, especially when it comes to making purchasments. Of course, Socialtools.me aligns with all of the Facebook rules, so you can rest assured your followers will end up with a perfect, seamless experience every time they interact with your brand on Facebook. Works like a charm.

What It Can Do for Your Business

We are sure all of this sounds intriguing to you, but let’s dive a bit deeper to see what Socialtools.me can actually do for your business.

Socialtools.me allows you to set your campaigns, but you have to be creative enough so to launch a competition that will resonate with your target audience. The tool can help you a bit with brainstorming. Remember, fun is the key element.

Take Video Contests for an example. You want to motivate your followers to share their stories in form of a video, but you want the exact type of stories that are connected to your product or brand in a way. The simplest way to do so is by asking your fans to upload their videos from YouTube and then setting up the voting rules. If you think through your strategy well, here’s what you can hope for:

• Increased traffic to your fan page or even getting viral
• Increased number of fans and followers
• Creating buzz among your target group
• Generating word of mouth
• Implementing user generated content as a part of your strategy
• Obtaining useful information from your followers (e.g. age, gender, email address – everything that can help you create more personalized experiences in the future)

You can also create user-friendly quizzes and polls that are compatible with Facebook to research the market directly and expand your fan base.

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What’s even better is the fact Socialtools.me enables you to create your own product gallery via which you can promote your offers and achieve effective contact with your fans. Showcase your products, work on the copy to make the product description captivating, display a price, and you’re good to go.

Like an extended eShop of yours, product gallery lets you take control of your sales. For instance, you can give out coupons and encourage people to print them out and get a discount at the local store.

And that’s just the tip of the iceberg.

Benefits of Using Socialtools.me

Given the fact we live in the era of personalization, it’s important for businesses to know how to adapt. Research has shown customers are willing to share their personal information in exchange for better interactions with brands. With Socialtools.me, you can truly learn more about your fans and set better strategies in the future, tailored to their needs, so to create a more humane relationship with them.

Other perks of using socialtools.me include:

• Potentially going viral and promoting your brand more effectively
• Ending up with the exact campaign you wanted (every element is highly customizable, so you can adjust it to your business and set KPIs)
• Staying ahead of your competitors with cleverly designed offers, contests, and interactive campaigns

People spend an average of 50 minutes per day on Facebook, and this number has a tendency to grow. Majority of users treat Facebook as a source of information and it has become much more than a way to stay in touch with our loved ones or like each other’s photos. The way we interact has changed, and so have the marketing practices.

Plans and Pricing

Socialtools.me comes with many different pricing packages, depending on the number of fans you have and whether or not you manage a single page or multiple ones. This is why it’s good for both individuals and agencies looking to achieve competitive advantage and effectively interact with followers.

There are five different plans for individuals that go from $21 to $594 per month (when billed annually):

• Starter (suitable for pages that have up to 5000 fans)
• Small business (up to 30.000 fans)
• Golden (up to 120.000 fans)
• Enterprise (up to 500.000 fans)
• Platinum (more than 500.000 fans)

Agencies can choose between three different plans that go from $135 to $637 per month (when billed annually), with an extra option of a white label solution. White label solution is customized to perfectly fit your business needs, which is why you need to get a quote. Agency plans include:

• Pop Star (up to 5 Facebook pages)
• Rock Star (up to 15 Facebook pages)
• Super Idol (up to 30 Facebook pages)

All plans allow you to create as many applications as you like and you have 24/7 available customer support in case you need any assistance. The best thing about it? You can try Socialtools.me for free! The trial period lasts for a month and you can even save the results you get afterwards.

Clever marketers now know business is not about making profit, but making customers happy. One thing leads to another, if you really think about it.

In case you’re a business owner or a brand representative who is not very tech-savvy or simply doesn’t have the time and money to invest in app building, Socialtools.me is your go-to address! With it, your vision of the future business development, especially in means of managing relationships with your customer, can finally shine through. Sign up for a free trial today!