6 Brand Mention Tracking Tools for Mastering Your SMM

More than 1.13 billion people check their Facebook profiles at least once per day, sharing more than 4.75 billion of images, articles, memes and all other pieces of content. This means that within one minute, more than 293,000 statuses are updated.

However, what is even more important in this case particularly, throughout that very same minute, social media users will post more than 1400 comments about brands. That adds up to more than 2.1 million brand mentions per day.

The real question that you should ask yourself is – how many of those brand mentions are negative? The answer: more than a half!

What is even more alarming is the fact that 88% of consumers trust online reviews. So, when your lead reads someone’s rant about your poor customer service, right there in their Facebook Newsfeed, is that lead lost? Furthermore, is there something you can do to contain the effect of that damage and convince that lead to nevertheless do business with you and trust your brand?

In recent news, Tesco’s customer care representative, now known as Tesco’s Rob, managed to turn a disastrous situation into an absolute win for his company. By posting a witty comment to a cynical complaint from a customer, he managed to win back that same customer, and even reach broader audience since their correspondence went viral.

This is truly a great example of what you can do with a brand mention tracking tool and with just a little bit of whimsy. While we cannot help you master humor, we can definitely help you master your social media marketing strategy and recommend you the very best brand mention tracking tools.

Who knows, maybe your next negative mention might just lead to a great boost in conversions.

1. Social Mention

One of the most frequently used tools for monitoring brand mentions is Social Mention, a real-time search and analysis platform. This app is the perfect solution for people working on a tight budget. This app aggregates data from Facebook, YouTube, Twitter and from more than 100 other sources.

This solution is widely accepted because of its simple and comprehensive visual format. Social Mention is capable of monitoring all mentions and delivering data in real time, of course, but that is just the tip of the iceberg. This tool will also inform you about your brand’s strength, reach, passion and segment negative, neutral and positive comments about your brand.

2. Sysmos Heartbeat

The team from Sysmos offers data monitoring services which can help businesses with tracking campaigns, provide them with day-to-day social analytics, real time insights etc. However, one solution in particular, called the Heartbeat, is what concerns us in this case. Sysmos Heartbeat provides users with a service of social listening. Basically, it allows you to access social data and monitor your brand mentions across 189 different countries, and across up to two years of historical data.

One feature that will definitely make you fall in love with Heartbeat is the competitor analysis option. By monitoring your competitors’ performance on social media, you will be aware of their moves on the market and learn from their wins or losses. Heartbeat comes with a well designed user-friendly interface, which makes this tool comprehensible even for unexperienced users.

3. Mediatoolkit

If you want something feature packed with a super user user-friendly interface, check out Mediatoolkit. The service monitors over 10 million websites and social networks in real time, with the possibility to manually add more sources. However, it doesn’t allow you only to monitor your brand but also products, key people, competitors and industry. Everything you need to keep your finger on the pulse of the market.

At the same time, you also have an option of engaging with your audience by finding our who are the influencers in your industry, giving you an insight into how to start engaging them. Another interesting feature? The tool tracks mentions in more than 50 languages.

4. Brandwatch

If you are a curious and thorough kind of a person that leaves no stone unturned, Brandwatch is the tool that you are looking for. This application gathers data from more than 70 million sources. This astonishing number includes probably all social media networks that you can think of, a great deal of popular blogs, websites and news sites, and even forums and various online communities.     

In addition to its resourcefulness, which makes Brandwatch very popular among international companies that can benefit from such a great variety of sources, this tool is also popular among Twitter users. Brandwatch is a Twitter Certified Product! So, if you are looking for a tool that can help you master this channel in particular, look no further. This application will provide you with real-time data about every brand mention, including the exact location, topic analysis, etc.

5. Engagor

Some of the world’s most renowned brands use Engagor. Coca-Cola, McDonalds, Volvo, Ikea – you name it. However, this application provides much more than just a simple brand mention tracking service. With Engagor, you are capable of inciting your whole team to monitor, analyze, and engage in conversation without spending additional time to research the context of that particular correspondence.

With the help of smart filters, users are able to monitor all interactions, examine profiles, access history of interactions with that same user, and observe their overall social activities.  So, apart from gaining an extremely thorough insight regarding your mentions, with Engagor you are also implementing a CRM service. This feature can help you significantly with tracking social campaigns performance, enabling your team to spend less time on research and more time on engaging with your leads and customers. Hence the name – Engagor.

6. Hootsuite

Speaking of premium applications, here is a tool which hardly requires any introduction. Hootsuite is one of the leaders in the industry, and while most users use this application to organize and schedule their social media posts – this app is also great if you want to track your brand mentions.

Apart from providing users with a real-time insight the very moment they are mentioned on social media, Hootsuite can track additional keywords as well. Also, users can reply to messages right there on the spot, from the Hootsuite dashboard. The fact that this application is free for individual users makes this product very popular on the market! However, if you want to share your insights with your team and assign individual tasks, or even have a custom tailored solution that will match the needs of your company – all of these options are available at a very reasonable price.

Believe it or not, 57% of small business owners believe that establishing a relationship with their customers is a crucial aspect of their business development.

Don’t allow other people to tailor stories about your brand. Meet them half way and offer your point of view the very next time someone mentions your company. However, before you do that, make sure that you are presenting your brand in the best way possible.

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